Marketing is not just putting ads on a billboard it’s actually engaging with your customers using all of the technology that is available.
People ask me all the time to give them some marketing tips. The first question I ask is are you using all the Social tools that are available to you? And if you are are you using them correctly?
Please audit yourself this year on all your marketing dollars and make sure that each dollar you spend has something to do with engaging the customer. If your dollars are not engaging your customers you might want to rethink your marketing plan. ASAP!