When I first got into marketing, I started to read Seth Godin. He spreads ideas like viruses and inspires people to Poke the Box. I am lucky enough to work for a company now that invites him to talk and share his insights!
I just read a post of his this morning and it ended with this:
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation. – Seth Godin
Could not say it better myself!