Seth Godin Today

When I first got into marketing, I started to read Seth Godin.  He spreads ideas like viruses and inspires people to Poke the Box.  I am lucky enough to work for a company now that invites him to talk and share his insights!

I just read a post of his this morning and it ended with this:

The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation. – Seth Godin

Could not say it better myself!

Manpreet Jassal
@mjassal

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