I am glad #ThePitch came back for a 2nd season on AMC. I think its a great way for agencies (I worked for 2 in my past life) to see what works and what doesn’t. The best part of the show is the briefing and of course the Pitch. The creative process is great as well. The part that I do not like is the personal stories of everyone. I do not want to sound rude but most marketers and advertisers watch the show for the agency content not how many kids the ad exec has.
I remember the last episode of the young ad agency executives from mischievous studios, who were specialists in viral videos getting it wrong. As soon as I heard one of them say, its all about “entertainment” I had a feeling they were not going to win. The simple reason why: its not all about entertainment. Its about SELLING.
The holy grail in marketing: Entertaining the consumer while subliminally selling your product creating brand equity.
Ad agencies are here to sell the product. That is their #1 goal. Entertainment is part of the goal but not the goal itself. Many agencies are forgetting the sales part. Do some research and you will find that the majority of ad agencies who win creative awards do not hold on to the client for long because while the ad might have entertained, the sales were very weak.
Overall, love the show and I hope it keeps on going even though the ratings are low. I am sure it costs them very, very little to produce the show so it works. I also love interacting with people via twitter while the show is on… very cool. Keep it going AMC!