I started investing last year after doing many months of research on where I should put my money. I ended up going with Vanguard and could not be happier. I am a big fan of indexing and fortunate enough to have Vanguard index funds in my 401k at work. (BTW, I recommended that everyone have index funds in their 401k – you can thank me after 25 yrs)
Being a marketer, I definitely follow Vanguard on Twitter and Facebook to see how a financial powerhouse like them use social media. To my surprise, they are awesome. Social media is all about customer engagement but most companies use it as just another distribution channel. Social is all about engaging with your user base. Getting feedback, answering questions and thanking your users from time to time is what its all about! Of course you want to push your content through social channels but it should only be about 20% of what you should do. Vanguard has it all right. I have asked questions through twitter, commented on Facebook, asked for some SWAG through these channels and received a response within 24 hours (and also my swag within a week). They always end the conversation with saying thank you to me for engaging with them. They do A LOT more but I would encourage you to engage with them to find out for yourself.
The best surprise so far: I received a thank you card from them for engaging on Facebook. Which is a great idea and was shocked to see it in the mail. Even more shocking they gave me an extra blank thank you card with a note saying:
“Pay it forward! Use this extra note to thank someone who has inspired you to be a better investor!”
How cool is that? I would of never expected to get anything from them but it was cool to get a handwritten note mentioning my Facebook interaction signed by the person who I was connecting with at Vanguard.
Vanguard my hat goes off to you for making me a better marketer. Keep on doing your thing.. I will always be a customer and a fan.
Thank you for doing social right! #Vanguarding