I was listening to Jack Trout this weekend and he quoted Peter Drucker ( who is hailed by BusinessWeek as “the man who invented management”)
I really liked what he said and I am a little bias since I am a marketer but its true. Right now marketing and innovation seems to be number 5 or 6 right after sales, finance, production, and technology. I hope organizations start realizing this simple concept once again.
“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”
– Peter Drucker