Communication is key

Communication is key to success.  The richest and most successful people in the world know how to communicate. Even Warren Buffet said the one of the best things he ever did was take a Dale Carnegie speaking course which helped him out a lot. I totally agree.

For me, I joined a local toastmasters club at my work.  Great environment to learn, practice, network and nourish your speaking skills.

Here are two that I came across…

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Manpreet Jassal

@MJASSAL

How Vanguard does “social media” better than most companies @Vanguard_Group

I started investing last year after doing many months of research on where I should put my money. I ended up going with Vanguard and could not be happier. I am a big fan of indexing and fortunate enough to have Vanguard index funds in my 401k at work. (BTW, I recommended that everyone have index funds in their 401k – you can thank me after 25 yrs)

Being a marketer, I definitely follow Vanguard on Twitter and Facebook to see how a financial powerhouse like them use social media.  To my surprise, they are awesome. Social media is all about customer engagement but most companies use it as just another distribution channel. Social is all about engaging with your user base.  Getting feedback, answering questions and thanking your users from time to time is what its all about! Of course you want to push your content through social channels but it should only be about 20% of what you should do.  Vanguard has it all right.  I have asked questions through twitter, commented on Facebook, asked for some SWAG through these channels and received a response within 24 hours (and also my swag within a week). They always end the conversation with saying thank you to me for engaging with them.  They do A LOT more but I would encourage you to engage with them to find out for yourself.

The best surprise so far:  I received a thank you card from them for engaging on Facebook. Which is a great idea and was shocked to see it in the mail.  Even more shocking they gave me an extra blank thank you card with a note saying:

“Pay it forward! Use this extra note to thank someone who has inspired you to be a better investor!”

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How cool is that?  I would of never expected to get anything from them but it was cool to get a handwritten note mentioning my Facebook interaction signed by the person who I was connecting with at Vanguard. 

Vanguard my hat goes off to you for making me a better marketer. Keep on doing your thing.. I will always be a customer and a fan.

Thank you for doing social right! #Vanguarding

@MJASSAL

What is an “inverse paranoid”?

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Reading Jack Canfield’s “The Success Principles” again. Came across the famous William Clement Stone (May 4, 1902 – September 3, 2002). He was a businessman, philanthropist and New Thought self-help book author. I think he had one of the best new thought I have read this year.

Here is an excerpt from Jack Canfield’s book:

“My earliest mentor, W. Clement Stone, was once described as an inverse paranoid. Instead of believing the world was plotting to do him harm, he chose to believe the world was plotting to do him good. Instead of seeing every difficult or challenging event as a negative, he saw it for what it could be something that was meant to enrich him, empower him, or advance his causes.

What an incredibly positive belief!

Imagine how much easier it would be to succeed in life if you were constantly expecting the world to support you and bring you opportunity.

Successful people do just that.”

Don’t you love this? I do!

Manpreet Jassal
@Mjassal

The Future of Marketing is bright! (and some factoids)

The future of marketing is bright, very bright!

I am fortunate enough to work for the largest technology research company in the world: Gartner

The biggest Symposium in the company’s history happened last week and I got to be a part of it. Met the worlds most insightful and sought after analysts. Attended some amazing sessions on future tech/marketing progress. Very cool week.

Marketing is going to be ruling technology. Its fascinating. Marketing is leading the way and technology has not other choice but to follow and keep up.

New emerging role: Chief Marketing Technologist 

Some of my favorite factoids of the week from the Symposium: 

  • Google’s ad revenue surpasses the entire U.S. print industry
  • Amazon’s warehouse space would fill over 700 Madison Square Gardens
  • 55% of consumers share their purchases on a social site
  • Truth in advertising: only 14% trust advertising
  • Google pockets half of all mobile ad spending
  • Greatest obstacle to digital transformation: lack of vision to define corporate strategy

@MJASSAL

Meeting Keith Ferrazzi

Had to share this..

One of the books I really recommend is to read is “Never Eat Alone” by Keith Ferrazzi. You can look at it as a masterful book on networking or you can look at it as a career changing book. I had a career change after I read that book on building relationships and actually doing what I want to do in life. Working for Gartner I am very fortunate in meeting authors and great entrepreneurs.

This past week I actually got to meet Keith Ferrazzi. He is definitely the way he wants you to be. Very generous, humble and smart. He has a new book out called “Who’s got your back.” Just started reading it and its amazing.. Hope you will too.

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@MJASSAL

@ThePitch_AMC is a great show for all ad agencies. That’s it, really.

I am glad #ThePitch came back for a 2nd season on AMC.  I think its a great way for agencies (I worked for 2 in my past life) to see what works and what doesn’t.  The best part of the show is the briefing and of course the Pitch.  The creative process is great as well.  The part that I do not like is the personal stories of everyone.  I do not want to sound rude but most marketers and advertisers watch the show for the agency content not how many kids the ad exec has.

I remember the last episode of the young ad agency executives from mischievous studios, who were specialists in viral videos getting it wrong.  As soon as I heard one of them say, its all about “entertainment” I had a feeling they were not going to win.  The simple reason why: its not all about entertainment.  Its about SELLING. 

The holy grail in marketing: Entertaining the consumer while subliminally selling your product creating brand equity.   

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Ad agencies are here to sell the product.  That is their #1 goal.  Entertainment is part of the goal but not the goal itself. Many agencies are forgetting the sales part. Do some research and you will find that the majority of ad agencies who win creative awards do not hold on to the client for long because while the ad might have entertained, the sales were very weak.

Overall, love the show and I hope it keeps on going even though the ratings are low.  I am sure it costs them very, very little to produce the show so it works.  I also love interacting with people via twitter while the show is on… very cool. Keep it going AMC!

@MJassal