I feel like every time I sit down with my friends either at a restaurant or at a bar nobody understands the power of social media. Everyone thinks it’s a photo sharing site where you just talk to your friends and you follow famous people.
So this past Friday I sat down with my friends and one of them was an ENT specialist. He asked me why would I ever need a twitter account? I told him you really don’t need one. If you want to be a regular ENT specialist and just go by with what every other specialist is doing then you don’t need a Twitter account. But unless you want to build a personal brand then you cannot do that without a twitter account. It’s not about following people it’s about educating people and interacting with them. Basically humanizing your brand!
You might be the best ENT specialist in the state but if nobody knows who you are or can reach you easily, How will you then reach the people you want to reach?
I told him to just educate and answer peoples questions and before you know it, you will have a following and a brand. Needless to say he opened his Twitter account the next day. I will update you year from now on what’s happening with him!
So I talked about engaging in my last post. I wanted to show myself and my team the power of social media so I started using Twitter at Gartner symposium 2012. Our #GartnerSYM was the way to connect. Now everyone probably thought that we use that as a newsfeed. I actually wanted to show everyone that this is the way to communicate and talk to people that you would never ever get a chance to talk to before.
So I started tweeting and taking pictures and posting them using #GartnerSYM. I started connecting with Gartner Fellows, CIOs, analysts and vendors. Even people in my own company that didn’t know who I was started reaching out and connecting with me just because of my interesting tweets. I started building relationships right off the bat with everyone.
I missed the special session with Keith Ferazzi who’s books I read and who’s videos I’ve seen many times over and over. A couple hours later after his session ended I tweeted him and asked him if he was still in Orlando and if he was able to meet up. He had to take a flight back to LA right after the session but he did tweet me back saying sorry that he had to go and he was truly touched by me wanting to meet him.
Overall two things:
1. I came back from the event making more connections that I could ever have dreamed of with strangers who now have become part of my network
2. I was disappointed in the lack of people who used Twitter in able to interact and connect. I think only 10% of the people used the power of Twitter to connect.
I used the power of social media not just to follow and see newsfeeds but to connect with people who I truly wanted to meet. Not for the sake of just meeting them but to learn and connect with them to keep on growing in my career.