Communication is key to success. The richest and most successful people in the world know how to communicate. Even Warren Buffet said the one of the best things he ever did was take a Dale Carnegie speaking course which helped him out a lot. I totally agree.
For me, I joined a local toastmasters club at my work. Great environment to learn, practice, network and nourish your speaking skills.
Here are two that I came across…
Quick back story:
After getting all of my investing and retirement accounts in order a couple of my friends (one of them is a agent and the others father is an agent) suggested that I get Life insurance I told them I already have term insurance and so does my wife. They both told me that term is not good and I should get Whole Life Insurance. I asked them about the benefits of whole life and this is where the marketing of FEAR came out. Here are some of the key phrases they both used:
– You might die broke
– Your taxes might be at 50% when you retire
– The world economy is so volatile you dont know when things will be stable
– The market (stock, financial markets) never returns anyone any real money
– You might die right after your term expires
– You need protection, term is not protection.
Since I am a marketer by trade, you have to know that these tactics do not work anymore. 10 years ago, maybe. Right now there is so much information available to the common person that they can do their own research and look things up in an instant. You should not market on fear since that does not do really well with anyone that has some sort of financial education in this case.
Only market on the benefits of the product. That’s it. If someone doesn’t think the benefits relate to them at all or do not find anything useful in the product, then I would repeat the benefits or come at it on a different angle. Marketing is about bringing value to the consumer not fear. Needless to say, I did not buy whole life.
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- Tagged b2c, brand equity, cash, customer, education, fear, insurance, Manpreet Jassal, marketing, permanent, scam, service, solutions, whole
I was reading Napoleon Hill’s Think and Grow Rich ( a must read by anyone who wants to run their own business) for the 6th or 7th time last night and came to one of my favorite parts, The Seven Major Negative and Positive Emotions. Very simple concept but often never applied. Today I am going to list the Negative Emotions that are to be avoided by all costs:
The emotion of FEAR
The emotion of JEALOUSY
The emotion of HATRED
The emotion of REVENGE
The emotion of GREED
The emotion of SUPERSTITION
The emotion of ANGER
You have to get rid of these from your mind, do not be a slave to them. Positive emotions coming up!