I had to write about this since its so weird how a few people are actually understanding the new marketplace for restaurants. My wife and I eat out all the time on the weekends and love to try new places especially in our neighborhood so we can support our community. The main 2 things people go to the restaurant for:
First of all there are many places that cant even get both of these right. But let’s say you have great food and great service but the volume coming in is still not making you any money… what else can you do?
Let me give you an example of Indian restaurants, as you all know they pretty much have the same menu as every other Indian place. What you need to do is have a special dish that no other Indian restaurant serves and make sure its AWESOME. Make sure that it becomes the talk of the town. People will come in to try that and order other things off your menu. I know its a simple idea but no Indian restaurant within 20 miles of my house does this. If its really good it will get great PR and word of mouth (which is better than any other marketing in the world).
Also, change it up a little. Why only serve chicken, lamb and goat. Serve some beef or pork. Make something special with those meats in an Indian spiced up way that has not been done before. You will get a whole new customer base. They will start to share it everywhere using all the digital sharing platforms out there.
This is not some miracle advice but just basic marketing tips utilizing some basic laws of marketing. I hope a place like this opens up in the near future.