I really liked this image when i saw it in my twitter feed.. funny but kinda real. Enjoy.
I am glad #ThePitch came back for a 2nd season on AMC. I think its a great way for agencies (I worked for 2 in my past life) to see what works and what doesn’t. The best part of the show is the briefing and of course the Pitch. The creative process is great as well. The part that I do not like is the personal stories of everyone. I do not want to sound rude but most marketers and advertisers watch the show for the agency content not how many kids the ad exec has.
I remember the last episode of the young ad agency executives from mischievous studios, who were specialists in viral videos getting it wrong. As soon as I heard one of them say, its all about “entertainment” I had a feeling they were not going to win. The simple reason why: its not all about entertainment. Its about SELLING.
The holy grail in marketing: Entertaining the consumer while subliminally selling your product creating brand equity.
Ad agencies are here to sell the product. That is their #1 goal. Entertainment is part of the goal but not the goal itself. Many agencies are forgetting the sales part. Do some research and you will find that the majority of ad agencies who win creative awards do not hold on to the client for long because while the ad might have entertained, the sales were very weak.
Overall, love the show and I hope it keeps on going even though the ratings are low. I am sure it costs them very, very little to produce the show so it works. I also love interacting with people via twitter while the show is on… very cool. Keep it going AMC!
I had to write about this since its so weird how a few people are actually understanding the new marketplace for restaurants. My wife and I eat out all the time on the weekends and love to try new places especially in our neighborhood so we can support our community. The main 2 things people go to the restaurant for:
First of all there are many places that cant even get both of these right. But let’s say you have great food and great service but the volume coming in is still not making you any money… what else can you do?
Let me give you an example of Indian restaurants, as you all know they pretty much have the same menu as every other Indian place. What you need to do is have a special dish that no other Indian restaurant serves and make sure its AWESOME. Make sure that it becomes the talk of the town. People will come in to try that and order other things off your menu. I know its a simple idea but no Indian restaurant within 20 miles of my house does this. If its really good it will get great PR and word of mouth (which is better than any other marketing in the world).
Also, change it up a little. Why only serve chicken, lamb and goat. Serve some beef or pork. Make something special with those meats in an Indian spiced up way that has not been done before. You will get a whole new customer base. They will start to share it everywhere using all the digital sharing platforms out there.
This is not some miracle advice but just basic marketing tips utilizing some basic laws of marketing. I hope a place like this opens up in the near future.
Stock market is hitting new highs and I hope you are making money. Here is what you need to do according to me based on all the books and videos on finance I have seen. Tons of research as well on asset allocation.
I have a 4 fund portfolio which i think works for 98% of average investors:
You decide your own asset allocation.
The whole strategy here is long term . In 20-25 years this is going to be any actively managed funds and save you A LOT on fees.
@mjassal (please free to ask me any question at all)
My favorite from Jim Rohn:
“The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not a bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly.”
“We must learn to help those who deserve it, not just those who need it. Life responds to deserve not need.”
“My mentor said, ‘Let’s go do it’, not ‘You go do it’. How powerful when someone says, ‘Let’s!'”
“Good people are found not changed. Recently I read a headline that said, “We don’t teach people to be nice. We simply hire nice people.” Wow! What a clever short cut.”
“Managers help people see themselves as they are; Leaders help people to see themselves better than they are.”
“Learn to help people with more than just their jobs: help them with their lives.”
Leaders, whether in the family, in business, in government, or in education, must not allow themselves to mistake intentions for accomplishments.
Managers help people to see themselves as they are. Leaders help people to see themselves better than they are.
Leaders must not be naive. I used to say, “Liars shouldn’t lie.” What a sad waste of words that is! I found out liars are supposed to lie. That’s why we call them liars — they lie! What else would you expect them to do?
We must learn to help those who deserve it, not just those who need it. Life responds to deserve not need.
My mentor said, “Let’s go do it,” not “You go do it.” How powerful when someone says, “Let’s”!
Leaders must understand that some people will inevitably sellout to the evil side. Don’t waste your time wondering why; spend your time discovering who.
When dealing with people, I generally take the obvious approach. When someone says, “This always happens to me and that always happens to me. Why do these things always happen to me?” I simply say, “Beats me. I don’t know. All I know is that those kinds of things seem to happen to people like you.”
We could all use a little coaching. When you’re playing the game, it’s hard to think of everything.
A good objective of leadership is to help those who are doing poorly to do well and to help those who are doing well to do even better.
As a leader you should always start with where people are before you try to take them to where you want them to go.
Quotes by Jim Rohn, America’s Foremost Business Philosopher, reprinted with permission from Jim Rohn International ©2011.
As a world-renowned author and success expert, Jim Rohn touched millions of lives during his 46-year career as a motivational speaker and messenger of positive life change.
For more information on Jim and his popular personal achievement resources or to subscribe to the weekly Jim Rohn Newsletter, visit www.JimRohn.com
I always wanted to go to Famous Daves and I finally got my chance. The food was amazing but I have to say the service and marketing of the place is even better. Cool things I noted from a marketing perspective from Famous Daves:
– You walk inside and you are transported to the South with the log cabin decor
– Waitress (her name was Mallory) asks if you are here for the first time (makes it special for us)
– Waitress gives my wife and I a free bottle of the sauce that I liked the most
– We get a card for a free appetizer for the next time we come back
Restaurants need to do 2 simple things:
1 – Provide great food that is memorable (Ribs!!)
2 – Provide great service that is memorable (A well trained staff)
The rest of the marketing that you do is icing on the cake that will make me come back sooner rather than later. Famous Daves does all of these things, no wonder the restaurant was packed on a Tuesday night. Going back this week!
Quick back story:
After getting all of my investing and retirement accounts in order a couple of my friends (one of them is a agent and the others father is an agent) suggested that I get Life insurance I told them I already have term insurance and so does my wife. They both told me that term is not good and I should get Whole Life Insurance. I asked them about the benefits of whole life and this is where the marketing of FEAR came out. Here are some of the key phrases they both used:
– You might die broke
– Your taxes might be at 50% when you retire
– The world economy is so volatile you dont know when things will be stable
– The market (stock, financial markets) never returns anyone any real money
– You might die right after your term expires
– You need protection, term is not protection.
Since I am a marketer by trade, you have to know that these tactics do not work anymore. 10 years ago, maybe. Right now there is so much information available to the common person that they can do their own research and look things up in an instant. You should not market on fear since that does not do really well with anyone that has some sort of financial education in this case.
Only market on the benefits of the product. That’s it. If someone doesn’t think the benefits relate to them at all or do not find anything useful in the product, then I would repeat the benefits or come at it on a different angle. Marketing is about bringing value to the consumer not fear. Needless to say, I did not buy whole life.
Microsoft recently came out with a new OS and tablet (surface) and the world was like “Umm.. ok, thats cool.” The problem is Microsoft has taken the brand equity in our minds as an old software company for enterprises to utilize. The cool factor does not apply to Microsoft at all and in my humble opinion the only way to fix it:
You have to stop copying what Apple is doing and make your own devices/solutions that will revolutionize the way people live their lives. Just like what Microsoft did with Windows 95 and bought the power of user friendly computing to every household. As a marketer when I see the surface tablet ads, it does not leave an impression with me. I forget the whole ad in seconds and move on to look at my iphone. When I played around with it I asked myself what does this do that I already do not do with my ipad? Answer: Nothing.
I am not an expert on technology (at least not yet) but in marketing (also positioning) you have to build a product that no one else has done before (a revolutionizing product) and take the first position category in someones mind. We know Microsoft has money, now all they have to do is get trendspotters, futurists and top minded technologists in a room to give is the next best thing!
When I first got into marketing, I started to read Seth Godin. He spreads ideas like viruses and inspires people to Poke the Box. I am lucky enough to work for a company now that invites him to talk and share his insights!
I just read a post of his this morning and it ended with this:
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation. – Seth Godin
Could not say it better myself!
Don’t let anyone fool you. It’s always been and will always be word of mouth!