Marketing with Peter Drucker

I was listening to Jack Trout this weekend and he quoted Peter Drucker ( who is hailed by BusinessWeek as “the man who invented management”)

I really liked what he said and I am a little bias since I am a marketer but its true.  Right now marketing and innovation seems to be number 5 or 6 right after sales, finance, production, and technology.  I hope organizations start realizing this simple concept once again.

“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

– Peter Drucker

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Manpreet Jassal

@MJASSAL

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Communication is key

Communication is key to success.  The richest and most successful people in the world know how to communicate. Even Warren Buffet said the one of the best things he ever did was take a Dale Carnegie speaking course which helped him out a lot. I totally agree.

For me, I joined a local toastmasters club at my work.  Great environment to learn, practice, network and nourish your speaking skills.

Here are two that I came across…

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Manpreet Jassal

@MJASSAL

Meeting Keith Ferrazzi

Had to share this..

One of the books I really recommend is to read is “Never Eat Alone” by Keith Ferrazzi. You can look at it as a masterful book on networking or you can look at it as a career changing book. I had a career change after I read that book on building relationships and actually doing what I want to do in life. Working for Gartner I am very fortunate in meeting authors and great entrepreneurs.

This past week I actually got to meet Keith Ferrazzi. He is definitely the way he wants you to be. Very generous, humble and smart. He has a new book out called “Who’s got your back.” Just started reading it and its amazing.. Hope you will too.

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@MJASSAL

Jim Rohn is too gooood!

My favorite from Jim Rohn:

Leadership & Management

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“The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not a bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly.”

“We must learn to help those who deserve it, not just those who need it. Life responds to deserve not need.”

“My mentor said, ‘Let’s go do it’, not ‘You go do it’. How powerful when someone says, ‘Let’s!'”

“Good people are found not changed. Recently I read a headline that said, “We don’t teach people to be nice. We simply hire nice people.” Wow! What a clever short cut.”

“Managers help people see themselves as they are; Leaders help people to see themselves better than they are.”

“Learn to help people with more than just their jobs: help them with their lives.”

Leaders, whether in the family, in business, in government, or in education, must not allow themselves to mistake intentions for accomplishments.

Managers help people to see themselves as they are. Leaders help people to see themselves better than they are.

Leaders must not be naive. I used to say, “Liars shouldn’t lie.” What a sad waste of words that is! I found out liars are supposed to lie. That’s why we call them liars — they lie! What else would you expect them to do?

We must learn to help those who deserve it, not just those who need it. Life responds to deserve not need.

My mentor said, “Let’s go do it,” not “You go do it.” How powerful when someone says, “Let’s”!

Leaders must understand that some people will inevitably sellout to the evil side. Don’t waste your time wondering why; spend your time discovering who.

When dealing with people, I generally take the obvious approach. When someone says, “This always happens to me and that always happens to me. Why do these things always happen to me?” I simply say, “Beats me. I don’t know. All I know is that those kinds of things seem to happen to people like you.”

We could all use a little coaching. When you’re playing the game, it’s hard to think of everything.

A good objective of leadership is to help those who are doing poorly to do well and to help those who are doing well to do even better.

As a leader you should always start with where people are before you try to take them to where you want them to go.

Quotes by Jim Rohn, America’s Foremost Business Philosopher, reprinted with permission from Jim Rohn International ©2011.
As a world-renowned author and success expert, Jim Rohn touched millions of lives during his 46-year career as a motivational speaker and messenger of positive life change.
For more information on Jim and his popular personal achievement resources or to subscribe to the weekly Jim Rohn Newsletter, visit www.JimRohn.com