Simple Restaurant Marketing Tips that are Hardly Being Used

I had to write about this since its so weird how a few people are actually understanding the new marketplace for restaurants.  My wife and I eat out all the time on the weekends and love to try new places especially in our neighborhood so we can support our community.  The main 2 things people go to the restaurant for:

1. FOOD

2. SERVICE

First of all there are many places that cant even get both of these right.  But let’s say you have great food and great service but the volume coming in is still not making you any money… what else can you do?

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Let me give you an example of Indian restaurants, as you all know they pretty much have the same menu as every other Indian place. What you need to do is have a special dish that no other Indian restaurant serves and make sure its AWESOME. Make sure that it becomes the talk of the town. People will come in to try that and order other things off your menu. I know its a simple idea but no Indian restaurant within 20 miles of my house does this. If its really good it will get great PR and word of mouth (which is better than any other marketing in the world). 

Also, change it up a little. Why only serve chicken, lamb and goat. Serve some beef or pork. Make something special with those meats in an Indian spiced up way that has not been done before. You will get a whole new customer base. They will start to share it everywhere using all the digital sharing platforms out there.

This is not some miracle advice but just basic marketing tips utilizing some basic laws of marketing. I hope a place like this opens up in the near future.

@MJassal

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@Famous_Daves knows how to get you to come back

I always wanted to go to Famous Daves and I finally got my chance.  The food was amazing but I have to say the service and marketing of the place is even better.  Cool things I noted from a marketing perspective from Famous Daves:

– You walk inside and you are transported to the South with the log cabin decor

– Waitress (her name was Mallory) asks if you are here for the first time (makes it special for us)

– Waitress gives my wife and I a free bottle of the sauce that I liked the most

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– We get a card for a free appetizer for the next time we come back

Restaurants need to do 2 simple things:

1 – Provide great food that is memorable (Ribs!!)

2 – Provide great service that is memorable (A well trained staff)

The rest of the marketing that you do is icing on the cake that will make me come back sooner rather than later.  Famous Daves does all of these things, no wonder the restaurant was packed on  a Tuesday night.  Going back this week!

Manpreet

@mjassal