Death of the Real Estate Agent?

The title of this post might be a little provocative but I really think that this is going to happen soon. I was watching CNBC one day and some executive from Zillow was on talking about you can pretty much get the value of your house from their website. I totally agree. How can you market you own house? Here are a couple of tips that will help you sell your own house any day of the week. Put your house up on Zillow and Craiglist and then do this:

  1. Set up a phone number on Google Voice that’s just a voicemail where people can leave their info for YOU to call them back. If you don’t do this you will be getting calls all times during the day on your cellphone or house.
  2. Most important step: Do not show your house to anyone that asks. Before they come to your house you ask them to email, fax or bring with them their pre-approval letter from their bank. This will weed out so many people just casually looking so they do not waste your time. Understand, NOT pre-qualification letter. You need a pre-approval letter. What’s the difference? View here: http://www.investopedia.com/articles/basics/07/prequalified-approved.asp
  3. It matters what state your are in so make sure to get a lawyer that has been doing real estate for a long time.
  4. Make sure you price your house to sell. Do not be greedy or you will be disappointed.

Just doing these things you can sell your house yourself. There are many other things you can do as well, but I just wanted to share the top important things you need to get started. Now maybe a real estate agent can help you buy a house, I just talked about a selling your house in the next post I will talk about how to buy a house from a real estate agent or the owner. I hope this helps you save time and money.

If you have any questions, tweet me @mjassal

(Former real estate agent)

Jordan Belfort’s best quote

I am watching Jordan Belfort’s (the real Wolf of Wall Street) straight line persuasion dvd’s just to be better at sales and marketing. I love reading and watching videos like this or anything that brings more value in my life. I came across this quote while watching his videos and I truly love it because it’s so TRUE and I had to share:

The only thing standing between you and your goal is the bullshit story you keep telling yourself as to why you can’t achieve it. – Jordan B

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Manpreet Jassal

@mjassal

@ThePitch_AMC is a great show for all ad agencies. That’s it, really.

I am glad #ThePitch came back for a 2nd season on AMC.  I think its a great way for agencies (I worked for 2 in my past life) to see what works and what doesn’t.  The best part of the show is the briefing and of course the Pitch.  The creative process is great as well.  The part that I do not like is the personal stories of everyone.  I do not want to sound rude but most marketers and advertisers watch the show for the agency content not how many kids the ad exec has.

I remember the last episode of the young ad agency executives from mischievous studios, who were specialists in viral videos getting it wrong.  As soon as I heard one of them say, its all about “entertainment” I had a feeling they were not going to win.  The simple reason why: its not all about entertainment.  Its about SELLING. 

The holy grail in marketing: Entertaining the consumer while subliminally selling your product creating brand equity.   

Sell

Ad agencies are here to sell the product.  That is their #1 goal.  Entertainment is part of the goal but not the goal itself. Many agencies are forgetting the sales part. Do some research and you will find that the majority of ad agencies who win creative awards do not hold on to the client for long because while the ad might have entertained, the sales were very weak.

Overall, love the show and I hope it keeps on going even though the ratings are low.  I am sure it costs them very, very little to produce the show so it works.  I also love interacting with people via twitter while the show is on… very cool. Keep it going AMC!

@MJassal