If you grew up in America, you know how great Benjamin Franklin was. He was a leading author, printer, political theorist, politician, Freemason, postmaster, scientist, inventor, civic activist, statesman, and diplomat. Now we can add Content Marketing leader to that list. What is Content Marketing? According to the Content Marketing Institute, here is the definition:
Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Benjamin Franklin a content marketer? You think that’s a stretch? I’m I just going crazy? Maybe. But let’s take a look at one of his most famous sayings and break it down from there:
“If you would not be forgotten. As soon as you are dead and rotten, either write something worth reading or do something worth writing”
- Create such good content for your company that you will never be forgotten and people would want to come back day after day to consume more of it.
- Create such a good experience that other people will write about how great you are (earned media). No company wants to be forgotten, they all want to stay in business forever and grow mindshare.
Bottom line: Be like Benjamin Franklin and start creating things (great content) people will want to write about or start doing things (customer experience) worth talking about!
Manpreet Jassal (@mjassal)